Hello
and welcome!
Jason here. I'm the driving force behind Convert Consulting.
My path took a twist from aspiring actor to a seasoned digital marketing professional with over a decade of experience.
Though my roots are in Birmingham, UK, I've been soaking up the sun and surf of Bondi Beach since 2013, proudly calling Sydney home.
My approach to marketing marries data-driven tactics with brand-centric creativity. As digital spaces become more congested and consumers more astute, it's not just about the price tag.
For me, true success lies in branding. It goes beyond selling—it's about creating an unmistakable identity. It's not about what you sell, but the story you tell—and that story can elevate your business from the ordinary to the extraordinary.
"Don't count the people you reach; reach the people that count."
- David Ogilvy
ONE-OFF PROJECTS & SETUPS
Only need help with a one-off marketing project? No worries! I offer flexible ad hoc solutions for page/ad account setups, analytics implementation and tracking setups, training/education and much more.
A bit more about me...
I practice what I preach.
Staying across the ‘theory’ of digital strategy is all too easy for marketers. Where I believe I can really add value to businesses is by having both the technical, hands-on experience and strategic. Throughout my career, I’ve purposely stayed on the tools to ensure I can confidently be held accountable for my approach, it keeps me on my toes, ensures I’m always learning and I genuinely just enjoy it.
No fluff, just the good stuff.
In his book "The Lean Startup", Eric Ries defines vanity metrics as metrics that make you feel good but don’t mean anything to your business. You will not find me reporting or measuring vanity metrics. You can grow website traffic all day, but if these users aren't converting, what's the point!? I focus on actionable metrics, ones that are clearly defined and align with the greater goals of your business.
I look at the bigger picture.
I’ve worked with sales, customer service and product teams to improve the customer life cycle and plug leaky gaps. If these teams don't work with marketing, they create a huge gap in your sales cycle. I'm a firm believer that when cohesion is attained amongst these teams you will fully understand what your end users want and can exceed their expectations from the start.
Google Premier Partner Awards whilst working for Webprofits Agency
Where I can help...
PAID ADS MANAGEMENT
You'll get end-to-end campaign management, this includes copywriting, briefing in creatives, audience/keyword research, setup, ongoing analysis and reporting. I cover Google, Facebook, LinkedIn and TikTok Ads.
MULTI-CHANNEL STRATEGIES
The customer journey is not linear - it's fragmented, complex and unpredictable.
A full-funnel strategy addresses this. I'll create a strategy that's tailored to your goals, audience, budget and time frame.
PERFORMANCE CREATIVE
Thumb-stopping ad creative is the crux of a successful Paid Social campaign. I have proven frameworks to craft high-converting creatives factoring in different ‘thumb stoppers’, creative hooks and ad angles.
PERFORMANCE COPYWRITING
If your copy is only focused on product or service features you're not using it to its full potential. I write copy that connects emotionally with your audience, captures their attention, anticipates objections, and ultimately builds their trust.
AVATAR/PERSONA CREATION
Getting crystal clear on who you're selling to is the ultimate goal with avatar research & creation. Defining your customer avatar/s removes assumptions & guesswork from your marketing and instead supercharges it.
OFFER CREATION
Ever promoted an offer that tanked? Your goal is to create an irresistible offer aka a 'Godfather offer'. I will help you craft an offer that's competitive, sustainable for your business model, and that you can continually sell.
AUDITS
A marketing audit provides a full-scope internal and external analysis of your business. It turns your existing marketing strategy inside-out to expose strengths, weaknesses, missed opportunities, market trends, and more.
Testimonials
Here are some kind words from people I've worked with:
"Jason is a smart, creative, growth marketer who gets results. Over the 6-years I worked with him + the many years getting advice from him since, I have seen him lead and execute high-performing acquisition campaigns that achieved impressive results for companies across a wide range of industries. He is a paid ads guru, always goes the extra mile, understands how brands and businesses are built and ultimately is a really good, easy to work with person who loves what he does."
Duncan Jones - Head of Marketing - Cluey Learning
"Jason was a key extension of our Marketing team and helped Click Energy achieve our digital goals of growth through insights, strategy and innovation. Our growth over the past few years has been outstanding, and we would not have been able to achieve these results without his direction and support."
Eden Edwards - Marketing Manager - Click Energy
“It was an absolute pleasure working with Jason on VITAMAN’s USA digital paid media strategy. I know the whole team enjoyed working with him and valued his vast experience and knowledge that he shared, in such an ever-changing environment as Facebook!”
Clare Castles - Director & Founder - VITAMAN
"Jason is a brilliant marketer with a great attitude. He helped Stake run some of our biggest campaigns in Australia and beyond. He helped us scale to multiple channels and brought a great deal of maturity and depth to our performance marketing."
Govinda Pathak - Growth Lead - Stake
"We engaged Jason to assist with a digital/social campaign to launch a large Australian start-up. While working alongside our internal team and our client, he demonstrated a strong ability to think strategically and tackle complex problems, which required dedication, attention to detail and flexibility. If you’re looking for a digital professional to take your business to the next level then I would definitely recommend Convert Consulting.”
Madeline Fitzgibbon - Director & Founder - author. consulting
"I had the pleasure of working with Jase for almost 7 years, being mentored by him and working as a colleague. His knowledge in the digital space is extensive, an utter gun at everything paid media, and always goes the extra mile with a keen data eye (not something every marketer is willing to do). I’d recommend Jason to any business looking for effective advice and support in growth, and you’ll get the added bonus of an all round great guy.”
Matthew Siddle - Head of Strategy - Webprofits Agency
Ready to chat?
If you’re looking to refine your digital strategy, dial up your performance marketing or reinvigorate your brand, product or service, then please get in touch - I’d love to chat.
If you're based in Sydney, let's connect in person over a coffee, walking meeting or even a jog 🏃♂️
I acknowledge the Gadigal people of the Eora Nation, the traditional custodians of the land on which I operate in Bondi, Sydney. I pay my respects to their Elders past, present, and emerging, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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